Call begins at 1:00 p.m. Eastern Standard Time (EDT)
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Facilitators: Lara Kilpatrick
Topic: Uncovering a “Hidden Gem” A Story of Rediscovering Identity, Rebranding, and Rebuilding After Nearly 50 Years
Founded in 1978, Mount Madonna Center offers Yoga and Ayurveda programs and retreats, and welcomes other groups from diverse traditions to its 380-acre mountaintop campus overlooking the Monterey Bay in California. Four decades in, this retreat center and intentional community faced dire financial and organizational challenges, including — like many fellow retreat centers, post-Covid — the need to develop new, dependable revenue streams.
In this upcoming online community call, Mount Madonna will share their insights on rediscovering a cohesive identity, rebranding, and building a marketing and communications master plan rooted in collaboration, mission, and customer-centric, data-centric, present-day technology and marketing strategy. This conversation will touch on elements of gathering a marketing team, rebranding, building (and rebuilding) a website, SEO and the rise of AI, and other topics.
BIO – About Lara Kilpatrick
Lara Kilpatrick is Chief Marketing & Communications Officer for Hanuman Fellowship (dba Mount Madonna Center), where she leads marketing strategy, programmatic growth, and business development for the California-based retreat center and intentional community. Her career spans leadership roles in environmental conservation, child welfare advocacy, education, and wellness sectors, where she has consistently built sustainable revenue streams, strengthened brand positioning, and amplified organizational impact. From a young age, Lara was immersed in community and Yoga, which has inspired her to lead a life dedicated to the “yoga of action” where career endeavors are service and offer a path toward Self-knowledge. A graduate of UC Santa Cruz, and participant in Stanford University’s Nonprofit Management Institute training for leading change in turbulent times, Lara is based in Aptos, California.